Venture Concept No. 2

           For my first venture concept, I received a lot of really helpful feedback from my peers. One classmate suggested that I kick off my business with an awareness campaign, and I thought this would be a really great way to positively market my company. Starting off my business with this initiative would promote positive brand awareness and associate my helmets with a great cause. Another suggestion included maybe knocking down the price of my helmet. This is an understandable request, but students genuinely are receiving their money’s worth. These were the key criticisms that I received in my first venture concept, and I think that it was very helpful for my overall idea. In order to change my venture concept to accommodate these ideas, I added in a section about my marketing initiative and knocked down the price slightly. I wouldn’t be able to go any lower than these costs, but hopefully this would make the helmets seem more affordable.

 At the University of Florida and Santa Fe College in Gainesville, motor-scooters are a common item to own for undergraduate and graduate students. Most students that are currently enrolled in college range in age from eighteen to twenty-five years old. These students ride scooters, motorcycles, and bicycles daily to and from their home to campus. There is even an abundance of students that live on campus who own these vehicles. Unfortunately, most of these students are not wearing helmets while riding their vehicles. Whether they lost them, didn’t purchase one, or simply refuse to wear a helmet, this is a dangerous situation. It does not matter how far the trip will be, people should always be wearing helmets when riding a bicycle, scooter, or motorcycle. Students are putting themselves in dangerous situations and disregarding their safety by not protecting themselves. Most students will purchase a helmet, and then proceed to lose it or simply never wear it. This could also extend to any non-student in the Gainesville area that does not care to wear a helmet when riding one of these vehicles. Students are not the only ones making these poor decisions, and it is a pretty scary truth. I believe that there will always be a market of incoming students and new-scooter owners who need to purchase helmets. Riding motorcycles, scooters, and bicycles to and from class is a steady trend, and I believe there will always be people who are looking to buy a helmet to keep themselves safe.

            My company, Street Smart, will be designing, manufacturing, and selling helmets to students and non-students who own bicycles, scooters, or motorcycles. These helmets will be customizable on our website or in-store, and this will ensure that each customer is beyond satisfied with his or her purchase.

The customizable aspects will consist of:

• ·      Material
• ·      Shape
• ·      Fit (provide measurements)
• ·      Color
• ·      Design

           Customers will be able to personalize their helmets so that they are satisfied with the

purchase in the end. These helmets will provide complete protection to the customer’s head, and an optional eye shield will be available as well. There will be a strap that wraps under the chin in order to secure the helmet safely. Each helmet’s cost will vary, but the helmets will range from around $50.00-$70.00. Most helmets are around this price range, but these land on the higher end because of how customizable and high-quality they are. The purchase will include a helmet and a lock and key to secure the helmet to the scooter when not in use.

            I plan on starting off my company by promoting a safety awareness campaign. With this marketing strategy, I would hope to immediately promote positive brand associations in the minds of my target markets. I want my helmets to symbolize safety awareness and protection. These helmets will attract college students because they are fashionable and comfortable. This will eliminate the danger of students riding to and from classes or work without wearing a helmet. The importance of safety and wearing a helmet cannot be stressed enough, and my company will make that clear to each and every individual customer. Customers will want to buy these helmets because of how comfortable and stylish they will be. I think customers will want to switch to this new product because of how customizable they are. There are currently no other scooter stores in Gainesville that allow customers to personalize their helmets. Also, I think that once customers who already have helmets see what these new ones can look like, they will highly consider switching to this helmet. In Gainesville, there are multiple other scooter stores such as Solano Cycle and New Scooters 4 Less that sell helmets for scooters. My company’s advantage is that neither of these stores allow customizable capabilities to their helmets. Their helmets are limited in sizing, and my helmets will allow customers to provide measurements in order to perfectly fit the helmet, which in turn is safer for the customer while riding. This will reduce the possibility that the helmet will slip or not properly cover the entire head.

            My business will provide a website and a local location that customers can use as resources when inquiring about pricing, options, shipping, and more. The website will clearly outline all of the different customizable options, price points, and shipping details. The local store location will also be convenient for anyone who would want to try on sample helmets or speak with customer service representatives in person. My business itself would consist of the CEO, a team of five store managers, three assistant managers, and part-time staff members. This can also include interns from the college or university in order to provide experience and professional training.

            I think my business has the ‘unfair advantage’ of me being a college student who owns a scooter and struggles with my helmet every day. I understand that wearing helmets can be considered ‘uncool,’ and they can honestly just be uncomfortable. I can talk with peers about what they would like to see in their helmets, what their current problems with them are, and even work out group purchases with athletic teams. Eventually, I would hope that my business would grow to encompass more than just helmets. I think that I could grow my business to providing more safety accessories to scooters, motorcycles, and bicycles. After enough growth, the business could even have separate departments for each vehicle. This would widen my target customers beyond people who simply need helmets. Finally, as an entrepreneur I would hope to be the CEO of this company, and possibly managing or consulting with other scooter companies. I think this venture would help me learn a lot about the scooter business, and I would be able to branch out in that area. I would hopefully be able to look to expand into Tallahassee or Orlando because they also have major universities.